Advertising Agencies
Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).
According to IBIS World here are some 2020 statistics:
- $54.9 billion market size
- 10.2% annual decline
- 3.3% per year average growth between 2015 and 2020
When consumer spending is high, businesses are more likely to invest in advertising services to increase their brand awareness and capture a share of spending. In 2020, consumer spending is anticipated to decline due to the ongoing COVID-19 pandemic. Continued e-commerce spending, however, could still drive demand for digital advertising. This represents a potential opportunity for industry operators.
Here’s a snapshot of select publicly listed Advertising Agencies:
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